PeachyPassion – How a vision became the most famous Swiss women’s sports brand
It all began in December 2019 in the small village of Hämikon, in the canton of Lucerne. Our founders, Sara & Alex, shared a common vision: to equip women with the best sportswear that is not only functional but also stylish. We wanted to set new standards, especially with leggings – in quality, fit, and design.
Our journey began with passion, a spirit of innovation, and a deep understanding of the needs of athletic women.
Just about six months later, in mid-2020, PeachyPassion moved to larger premises in Freienbach, in the canton of Schwyz. Here, we were able to further develop our ideas and reach the first major milestones. Growing demand showed us that we were on the right track!
With this success came the desire for even more space for our vision. In mid-2021, we moved to the business center in Tägerwilen in the canton of Thurgau, where PeachyPassion AG has found its current home.
Today, PeachyPassion is an integral part of the Swiss sports world. Almost every sports-loving woman in Switzerland knows our products and loves the unique "PEACHY" combination of comfort, style, and performance. PeachyPassion can be found in every Swiss gym, and numerous sports groups and clubs rely on our quality. Whether for gym training, yoga, or athletic competitions – PeachyPassion accompanies women in every movement and ensures an incomparable wearing experience.
What began as a vision is now a success story that is lived every day by over 100,000 customers in Switzerland.
And we're just getting started! We're constantly working to further develop women's sportswear – with even higher-quality materials, even more sustainable production processes, and even more innovative designs that are not only functional but also inspiring. Above all, we want to create an even stronger community that supports women in their everyday athletic pursuits, motivates them, and offers them a special wearing experience. The future of PeachyPassion is exciting – and we look forward to reaching new heights together with you!